After the 3 month hiatus, a number of businesses across the country are now slowly starting to open back up for trading. Getting used to the new ‘norm’ is going to be a difficult task in itself but coupled with generating awareness to potential customers and then through the door, will be just as a high priority.
Social media is fast becoming a necessity for all small businesses, but how much can it really make a difference? If you have not invested in digital marketing yet, you need to start making social media a central part of your strategy because it can benefit your business in a number of different ways.
It Builds Awareness
When you start a new business and nobody knows who you are, building awareness of your brand is a priority. Even if you are well established, communicating to your loyal customers and followers to let them know you are back open will be very important. However, just posting on your profile with opening times will not be effective social media as only a small amount of your followers will be able to see it. Did you know that on average only 5% of Facebook followers to your business page actually see your posts? (Hubspot) The Facebook algorithm will only send this out to the most engaged followers so you need to have a coordinated and consistent posting strategy for maximum effectiveness. Otherwise, you can always pay for it…leading onto the next point.
It’s Great For Paid Advertising
Paid advertising is an important part of any digital marketing campaign and social media is one of the best ways to use paid ads. Paid ads on social media are highly targeted, which means that you get a lot of qualified leads and sales in a short space of time. This, in turn, will give a return on investment will be much higher than other forms of traditional paid advertising, such as advertising in the local paper. For example, if you want to target a certain demographic of people in an area of choice who like certain interests, then your ads can be sent directly to them. That’s how powerful paid ads in social media marketing can be for your business. Another great way to find customers is retargeting ads, so you can connect with people that have already viewed your site and shown some interest in your products or services. Have you ever looked at a website and then got an ad from them in Facebook? Well, that’s retargeting!
It Encourages Engagement
Engaging with your customer base is so important upcoming months, and social media is the perfect platform for it. People can easily contact you directly about elements of your service, and if you publish good quality posts, particularly organic content like videos and images, you will get a lot of likes and shares (which the algorithm is looking for). Improved engagement also means that you can use social media as an effective customer service tool. For example, social media polls about your products can give you a lot of insight into customer attitudes and help you develop new products in the future.
Social Media is going to play a key part in getting your business back on track in the next few months. Loyal and digital potential customers will be using this channel more than ever so your business needs an effective strategy to reach out to them. We can help.